Tapping Into October Vibes
Without feeling salesy
Not every artist wants to post about pumpkins, witches, or spooky vibes. And honestly? You don’t have to. Seasonal content works best when it feels natural, not forced.
But October is full of energy and atmosphere. It’s a chance to connect with your audience in a way that feels timely without feeling like you’re running a marketing campaign.
Here are a few ways to lean into the October mood that build connection and visibility without a sales pitch in sight.
1. Share Your Studio Vibes
October carries a cozy, reflective energy. Share what your studio feels like this time of year.
Is the light different?
Do you switch your playlist to something moodier?
Are there little rituals (tea, sweaters, candles) that make this season special?
Posts like this invite your audience to feel “in the room” with you.
2. Lean Into Color and Mood
You don’t need jack-o’-lanterns to nod to October. Think about:
Autumn-inspired palettes in your work (reds, golds, deep blues, smoky neutrals)
Textures that feel seasonal (wool, wood, layered brushstrokes)
Words that evoke atmosphere (crisp, moody, warm, shadowy, glowing)
These are subtle ways to connect your art to the season without making it kitschy.
3. Tell a Seasonal Story
October is naturally a storytelling month. People love mystery, transformation, and memory. Share:
The story behind a piece that feels moody or mysterious
A memory of fall that inspired your work
How your creative process changes with the season
Seasonal storytelling lets your audience connect to you on a human level, not just as an artist.
4. Offer Behind-the-Scenes Previews
As the holidays get closer, many artists are prepping new work, commissions, or small, giftable pieces. October is the perfect time to hint at what’s coming without a hard sell.
A quick photo of works-in-progress with a line like: “Something new is brewing in the studio…” creates curiosity and excitement without pressure.
5. Keep It Genuine
Above all: share what feels true to you. If Halloween isn’t your thing, skip it. Maybe your vibe is autumn light, cozy spaces, or creative rituals. The point is to post what resonates because that’s what will connect.
Final Thought
October doesn’t have to be about sales. It can be about atmosphere, connection, and inviting people into your creative world. Seasonal hooks work best when they’re rooted in what you naturally notice and want to share.
Create freely. Share easily.
