Behind the Scenes…
Big Steps Forward for ENSOhello!
It’s been a season of incredible growth for ENSOhello, and for me as a founder. Over the past few months, I’ve had the opportunity to step out of my comfort zone, meet other dreamers and doers, and see this idea continue to take shape in ways that have both inspired and energized me. So I wanted to share a quick update on what’s happening behind the scenes.
Learning, Connecting, and Building with American Underground
I’ve been part of American Underground’s Idea to Entrepreneur (I2E) cohort, a program designed to help early-stage founders move their ideas from concept to company. For those who aren’t familiar, American Underground (AU) is a startup hub based in Durham, North Carolina, that supports entrepreneurs through mentorship, resources, and a strong community of builders. It’s an inspiring ecosystem that’s helped launch hundreds of innovative startups across the Southeast.
Being part of the I2E cohort has been a gift. Each week, I get to learn alongside a diverse group of entrepreneurs creating everything from travel services to pet-care platforms, skincare lines, business consultancies, and fashion brands. Every single founder brings a unique perspective, and it’s been fascinating to see how our ideas have evolved and become more defined over the weeks.
We’ve heard from amazing guest speakers covering everything from customer discovery to legal considerations to writing a great pitch deck. The program wraps up soon, and I’ll be presenting my ENSOhello pitch at the final session. It’s a milestone that feels like both an ending and a beginning.
Progress on the ENSOhello App
On the development front, things are moving quickly! We’re now very close to having our first workable version of ENSOhello ready for early testing. Most of the app’s functionality is in place: the ability to get to know artists’ voices, create content that feels authentic, and handle the “busy work” of posting, but we’re currently fine-tuning one last key feature: the voice experience.
The goal is for the app to sound natural and intuitive, like a real creative sidekick you’d want in your studio. Once that’s running smoothly, we’ll be ready to open the doors for early users.
Be Part of Early Testing
We’re aiming for early testing to begin in late November or early December, and I’d love for artists who’ve been following ENSOhello’s journey to be among the first to try it. If you’d like to help shape how the app evolves and get access to exclusive early-adopter benefits and discounts, you can join the waitlist now at ensohello.com.
Testing feedback will be invaluable as we make sure ENSOhello truly helps artists create freely and share easily just as it was designed to do.
Create freely. Share easily.
— Sue
