Birthing the “Elevator Pitch”
I’m often asked to describe ENSOhello in one or two sentences.
That’s harder than it sounds . Not because the idea is complicated, but because the problem it addresses is something artists feel more than they articulate.
Lately, I’ve been spending a lot of time trying to explain ENSOhello simply.
Not in a polished, pitch-deck way, but in a clear way.
When you build something slowly and thoughtfully, your understanding of it evolves. And when you reach a point where you need to invite others to support it, you’re suddenly asked to distill months of thinking into a few sentences.
That process has taken me longer than I expected, not because the idea is unclear, but because it matters.
The Start: A Problem Artists Didn’t Ask For
The art world has moved online.
That shift opened doors — wider audiences, direct connections with collectors, new ways to share work. But it also came with a quiet expectation: artists now have to market themselves.
Most weren’t trained to do that.
And most didn’t want to.
Marketing pulls artists out of the very thing they value most: their creative flow.
Posting becomes another task.
Another decision.
Another interruption.
So what happens?
Artists post inconsistently.
Or not at all.
Not because they don’t care, but because the process feels unnatural, distracting, and exhausting.
ENSOhello’s Solution:
Here’s the simplest way I can explain it:
ENSOhello is a personal marketing assistant designed specifically for artists.
It uses AI and simple voice activation — the “hello” — to guide artists through sharing their work in a way that feels natural, conversational, and human.
Instead of sitting down to “do marketing,” artists can simply talk.
They can describe what they made.
What inspired it.
What they’re thinking about.
ENSOhello helps shape those thoughts into a clear, authentic post — and then handles the logistics of getting it shared.
Why Voice Matters
Artists already know how to talk about their work.
What trips them up is translating that into captions, formatting, timing, and platforms.
Voice changes everything.
Speaking keeps artists closer to their intuition. It feels less performative and more honest — like talking to a collector in the studio rather than writing copy for an invisible audience.
ENSOhello listens first.
Then it helps.
What ENSOhello Makes Possible
ENSOhello wasn’t built to make artists master content creators and digital marketers.
It was built to make sharing feel possible.
Possible to:
Stay in creative flow longer
Capture ideas before they disappear
Share work without overthinking
Show up consistently without burning out
It’s not about posting more.
It’s about removing friction.
Why This Language Matters Now
I didn’t arrive at this explanation quickly.
It took months of building, testing, listening, and refining — and a fair amount of discomfort — to land on language that felt true.
Learning how to say what ENSOhello is, plainly and confidently, has been an important step. Not just for others to understand it — but for me to stand behind it and invite others into what comes next.
And finally…The Elevator Pitch (drum roll please)
Here it is, plainly:
I’ve created a digital app for artists called ENSOhello.
Artists now have to market themselves online, but most aren’t trained in marketing, and posting pulls them out of their creative flow.
ENSOhello is a personal marketing assistant that uses AI and simple voice activation to guide artists, shape their stories, and handle the logistics of posting — so they can stay focused on creating.
That’s it.
No hype.
No hustle.
Just support where it’s needed most.
Why This Matters to Me
I know how easy it is to let good ideas stay unshared. I know how quickly marketing can feel like “office work.” And I know how valuable it is when something simply meets you where you are. I’m driven to make this possible for artists. But, wow, who knew 3 sentences could take so much time and effort to pull together?
Create freely. Share easily.
