Falling In Love With The Problem

During a recent startup cohort, the facilitators kept coming back to one core idea: you have to fall in love with the problem first. The solution you start with might not be the one you end up building. As research unfolds and real-world insights surface, it will almost certainly evolve. But if you stay deeply focused on solving a real, meaningful problem, you’re on the right path.

That idea resonated with me because this is a problem I already know well. It’s one I’ve lived, wrestled with, and cared about long before it became an idea worth building.

The Crux

The art world has moved online.

That shift didn’t come with a guidebook. And it certainly didn’t come with training in marketing, content creation, or audience building. Yet artists are now expected to do all of it, often on their own, and often on platforms that reward constant visibility.

Most artists didn’t choose this.
It simply became part of the job.

When Marketing Interrupts Creative Flow

And yes, while many artists aren’t trained in marketing, I am. But I still struggle to promote my own work. I’ve spent years talking with other artists, and I hear the same thing again and again:

“I know I need to show up online, but it pulls me out of the studio.”

Marketing doesn’t just take time.
It breaks rhythm.

You shift from intuition to strategy.
From presence to performance.
From creating to explaining.

The result is predictable:

• Posting becomes inconsistent

• Ideas pile up, but never make it online

• Guilt creeps in

• Silence follows

Not because artists don’t care, but because the process feels disconnected from how they actually work.

The Meaning of Ensō (pronounced EN-zoh)

In Zen Buddhism, an ensō is a hand-drawn circle, created in one fluid stroke. It represents presence, completeness, and creative flow. A moment where the mind is quiet and the hand simply moves.

That idea has always resonated with me as an artist.

When you’re in that state, time disappears. Decisions feel natural. You’re not overthinking.

Marketing, as it’s currently structured, pulls artists out of that space.

ENSOhello was designed to protect it.

What ENSOhello Is

ENSOhello is a personal marketing assistant built specifically for artists.

It uses AI and simple voice activation — the “hello” — to help artists talk through what they want to share, shape their story, and handle the logistics of posting.

Instead of staring at a blank caption box, artists can speak naturally, the way they would to a friend or collector, and receive guidance that helps translate those thoughts into clear, authentic posts.

The goal isn’t to sound like a brand.
It’s to sound like you.

What ENSOhello Is Not

ENSOhello isn’t about chasing trends or posting every day.

It’s not about gaming algorithms or turning artists into content machines.

And it’s definitely not about replacing the artist’s voice.

It’s about removing friction. The kind that causes good stories to stay stuck in your head instead of being shared.

Why I Built It

I built ENSOhello because I experience this tension myself.

I’m a working artist. I understand the pull between the studio and the screen. I know what it feels like to want your work to speak for itself. Yes, I also know that, in today’s world, it often can’t.

I’ve spent my career helping people tell stories and connect with audiences. ENSOhello is where those two worlds meet.

Not to demand more from artists, but to support them.

A Different Kind of Marketing Tool

ENSOhello exists to help artists:

• Stay connected to their creative flow

• Share their work without overthinking

• Show up consistently without burning out

• Build genuine relationships with their audience

Because artists deserve tools that understand how they work. Not ones that ask them to work differently.

This isn’t about doing more.

It’s about making sharing feel possible and maybe even natural.

Create freely. Share easily.