From my studio to yours
“These posts come from both sides of the practice: the part of me that knows marketing matters, and the other part that would rather be painting.
Here, I share practical ideas and behind-the-scenes reflections as I build ENSOhello. My goal is to help artists market their work in a way that is approachable and sustainable.”
Where art and marketing meet.
ENSOhello founder, Sue Pendleton, is a working acrylic painter with a career spanning television, marketing, and branded content at Good Morning America, MTV, VH1, Biltmore Estate, HGTV, Food Network, and Travel Channel.
ENSOhello grew out of the intersection of those two worlds. Sue understands how marketing works, but she also knows firsthand how uncomfortable it can feel to put our work (and ourselves) out there. For artists, “selling” can easily tip into something that feels performative or cringy.
And really, wouldn’t we rather be doing our art?
ENSOhello was built to find a more natural way through that.
LinkedIn for Arts Professionals
LinkedIn plays a unique role: it’s where decision-makers, business leaders, and other arts professionals go to connect. If you’re in the business of the arts, it’s worth showing up here with intention and following some do’s and don’ts.
Engaging the Next Generation
Many galleries excel at reaching established collectors but struggle with younger audiences. Discover strategies to make art spaces feel welcoming, from student-led content to emerging artist showcases, and build lasting connections with tomorrow’s collectors.
When the Canvas is Blank:
Feeling stuck with a blank canvas—or a blank caption? Discover practical ways to beat creative block, from experimenting with fun ideas to revisiting the basics. Inspiration for your work as an artist and for creating social media content.
WIP: ENSOhello in Development
ENSOhello is a work in progress, just like any piece of art. Here’s an inside look at how we’re developing a tool to make social media and content creation easier for artists.
What’s in a name? ENSOhello
Learn the story behind the name ENSOhello and how it blends Zen-inspired art with a mission to support artists, art teachers, and solopreneurs in content creation.
Why I Started ENSOhello
Discover the story behind the new app ENSOhello, a creative content assistant built by artists for artists. See what drives our founder to help fellow artists and solopreneurs share their work online with less stress and more joy.