From my studio to yours
I’m Sue Pendleton, artist, writer, founder of ENSOhello, and longtime marketing/content pro.
These posts come from both sides of the practice: the part of me that knows marketing matters, and the part of me that would often rather be painting than promoting.
Here, I share practical guidance, artist-to-artist encouragement, and behind-the-scenes reflections as I build ENSOhello to help artists make marketing feel more human, useful, and easier to return to.
Tapping Into October Vibes
October is full of energy and atmosphere, but that doesn’t mean your posts have to scream “pumpkins and sales.” Seasonal content works best when it feels natural. From cozy studio vibes to autumn-inspired palettes, here are 5 ways to tap into October without feeling salesy.
How to Build a Digital Portfolio
A digital portfolio isn’t the same as your website. It’s a focused collection of your best work, ready to share when someone asks: “Can you send me examples?” Whether it lives online or as a simple PDF you update in Canva, having one makes applying for opportunities, reaching new buyers, and saying yes to collaborations a whole lot easier.
Is There a Place for Artists on LinkedIn?
LinkedIn might not be the first place artists think to show their work, but if your art belongs in places like offices, hotels, or healing spaces, it might be worth a second look. We explore how artists can show up on LinkedIn in a way that feels genuine, not corporate. We offer five clear, practical tips to help you connect with the right audience (without adding another social media headache).
How My Mom (and a Black Sharpie) Shaped ENSOhello
Our founder reveals how sharing her own imperfect sketches on the ENSOhello website was scary. As artists, every piece we show feels personal, but showing something unfinished felt even more vulnerable. In the end, that honesty became the very heart of ENSOhello: embracing process, not perfection.
LinkedIn for Arts Professionals
LinkedIn plays a unique role: it’s where decision-makers, business leaders, and other arts professionals go to connect. If you’re in the business of the arts, it’s worth showing up here with intention and following some do’s and don’ts.
Engaging the Next Generation
Many galleries excel at reaching established collectors but struggle with younger audiences. Discover strategies to make art spaces feel welcoming, from student-led content to emerging artist showcases, and build lasting connections with tomorrow’s collectors.
When the Canvas is Blank:
Feeling stuck with a blank canvas—or a blank caption? Discover practical ways to beat creative block, from experimenting with fun ideas to revisiting the basics. Inspiration for your work as an artist and for creating social media content.
WIP: ENSOhello in Development
ENSOhello is a work in progress, just like any piece of art. Here’s an inside look at how we’re developing a tool to make social media and content creation easier for artists.
What’s in a name? ENSOhello
Learn the story behind the name ENSOhello and how it blends Zen-inspired art with a mission to support artists, art teachers, and solopreneurs in content creation.
Why I Started ENSOhello
Discover the story behind the new app ENSOhello, a creative content assistant built by artists for artists. See what drives our founder to help fellow artists and solopreneurs share their work online with less stress and more joy.