Our founder made a profound discovery. She procrastinates selectively. While researching creative minds for ENSOhello, she realized the dread she was seeing in our early testers… was the same dread she felt about certain tasks on her own to-do list.

It wasn’t laziness. It was protection. Once she saw the pattern, everything shifted.

In Zen calligraphy, an ensō (en-ZOH) is a circle drawn in a single brushstroke.

No revisions.
No corrections.
Just one honest movement.

That imperfect circle carries a philosophy that inspired ENSOhello.

Creative growth rarely happens all at once. It unfolds through small moments of connection, familiarity, and trust. This story traces how a single gallery visit became something much more—and what it can teach artists about showing up online in a human, sustainable way.

At 29, I left NYC for a summer job that included backpacking with llamas and working with kids with ADD/ADHD. I didn’t know it then, but I was being trained for the work—and life—I’m living now.

If step-by-step instructions make you freeze or feel overwhelmed, it’s not a personal failure. Neuroscience shows creative brains often work differently. This post explains why—and offers practical ways to move through linear tasks without fighting how your brain works.

I set out to build a tool for artists. What I discovered instead was something much bigger: creative minds don’t just work differently, they quietly adapt to systems that weren’t designed for them. This is what building ENSOhello revealed about how creatives move through the world, and why awareness is where better design begins.

Building ENSOhello has meant confronting visibility, age, and fear. And choosing to step forward anyway. A reflection on showing up when it’s uncomfortable.

January has been about laying the emotional groundwork for ENSOhello — sharing why it exists, how it’s being shaped, and what it’s taken to get here. In the coming weeks, I’ll begin sharing what the next phase looks like.

ENSOhello was created to help artists share their work without disrupting creative flow. Here’s why it exists — and the problem it was built to solve.

ENSOhello is entering its testing phase, and I’m inviting artists to help shape it. This early version isn’t about perfection — it’s about listening, learning, and building something together.

This New Year, try a gentler approach to setting art goals, one rooted in inspiration, clarity, and creative direction. From pop-up shows to new mediums to visibility opportunities, even the simplest goals can help guide your art practice in meaningful ways.

This holiday season, consider giving yourself a gift that fuels your creativity: an art workshop. Whether close to home, online, or abroad, workshops spark new ideas, connect you with fellow artists, and offer a refreshing break from studio isolation. It’s a meaningful way to invest in your growth as an artist.

The first version of the ENSOhello app is officially complete, and our founder, Sue, is spending December testing it on her own art accounts before opening it up to early adopters in January. In this behind-the-scenes update, Sue shares what’s working, what still needs refining, and the very real doubts that show up in the early stages of building something new.

Over eight weeks in American Underground’s Idea to Entrepreneur Cohort, I learned to dig deeper into the real problem ENSOhello is solving, refine my customer discovery work, and strengthen the foundation of the app. The program pushed me, taught me, and ultimately affirmed that I’m on the right path. And I’m excited to share that ENSOhello was chosen as one of the cohort’s winners.

Artists aren’t inconsistent on social media because they’re lazy or unmotivated. Far from it. The shift from the slow, tactile world of artmaking into the fast, digital world of marketing is a huge mental leap, and no one taught artists how to navigate it.

When your studio is buzzing and your schedule’s full, creating new content can feel impossible. The good news? You already have great posts waiting for an encore. This guide shows artists how to reuse their best-performing social content, refresh it with small tweaks, and understand what their analytics are really saying. All in less time than it takes for your paint to dry.

As the year winds down, there’s one powerful marketing tool that costs nothing but means everything: gratitude. Whether it’s a simple thank you post, a quick note to a collector, or a creative way to show appreciation on social media, a little thanks goes a long way. This guide shares easy, heartfelt ways to express gratitude that feel genuine, personal, and true to your artist voice.

Things are moving fast behind the scenes at ENSOhello! Founder Sue Pendleton shares what it’s been like participating in American Underground’s Idea to Entrepreneur cohort. She also offers a peek at the nearly finished ENSOhello app: the first version is almost ready for testing! Find out how to get involved in early testing.

The holidays can be one of the busiest, and most overwhelming, times of the year for artists. Between shows, commissions, and family commitments, staying consistent on social media can feel impossible. This quick guide offers simple, time-saving tips to help you plan ahead, batch content, and keep your feed active (without burning out). You’ll even learn how to create an Instagram Highlight to share key info like show dates or shipping cutoffs—all in one easy place.

For many artists, marketing feels scarier than a haunted house. New tools, constant changes, and the pressure to “get it right” can be overwhelming. But just like in the studio, you don’t have to master everything at once. Small, steady steps, like watching a short tutorial or trying one new idea, can turn fear into confidence.